producer and creative director

Every film begins with an idea. My role is to help shape that idea, develop it, and bring it to life.

Over the last 6 years, I’ve worked across advertising, branded content, documentaries, music videos, and digital films. I work closely with clients, creatives, directors, and production teams from the early stages of a project - contributing to ideas, developing creative approaches, and finding practical ways to make them work.

As a Producer and Creative Director, I creatively oversee projects from ideation through production and post-production. I’m involved in developing the creative, making key creative and production decisions, and building the right team and process to execute the work.

I work at the intersection of creativity and production - making sure the idea remains strong while balancing timelines, budgets, people, and the realities of production.